In an industry where it takes an ECD, a CCO, four creative teams, and three reviews to make an ad, we set out to make Togetherr more than an AI-powered talent platform, but the answer to a broken industry model. This, stupid, simple idea would not only guide the creation of the brand, but also help ignite investors, recruit the best talent, get the attention of busy CMO’s, and make executive creatives to look up.
Togetherr was launched on the backdrop of an advertising industry in the midst of an existential crisis, burned out creatives looking for the exit, and top tier CMOs under mounting pressure to deliver. We used this tension, to drive the entire narrative of the brand. Giving Togetherr, it’s agency and media partners, all the tools to engage in a meaningful conversation about the future of the industry.
To own the conversation, we invited industry superstars, opinion makers and a new generation of talent to have their say in the film “Kill Your Darlings”. The documentary dropped like a truth bomb on the industry's festival, Cannes Lions, — and Togetherr immediately became the talk of town.
The launch of Togetherr made waves in the advertising industry. It gathered more than 100M media impressions in just a few weeks. News outlets like Business Insider, The Drum, AdAge continued the conversation. 2000+ top creatives from 40+ countries signed up on the platform, alongside global power brands like Mars, IKEA, Carlsberg, Patagonia and P&G. All looking for a change in the business of creativity.